The discount code can only be used in the web shop unless otherwise stated in your confirmation email (already discounted items not included). The discount cannot be used with other promotions, discounted items, discounts, or gift certificates. The discount code cannot be applied to already concluded orders. The discount code is valid for 2 months from the date of issue of the discount code. The discount is distributed proportionally to all goods in the order, covered by the promotion. As such, in case of return, you will be refunded the calculated price (original price minus the amount of the discount). This means that when you return the item, you will lose the discount on the goods you have returned. Some brands and/or countries may have different conditions. These will appear on the website.

By registering, you agree that BRAVEHEART INTERNATIONAL LIMITED, SOHO WORKS, 2 TELEVISION CENTRE,101 WOOD LN, W12 7FR LONDON, UNITED KINGDOM may send you marketing material. Our marketing materials are sent via email, SMS, MMS, mail and social media such as Facebook, Instagram, etc. and relate to:

  • Clothes, shoes, bags, accessories, magazines, designs and the like
  • Offers, sales, competitions, as well as events and other marketing initiatives from THE FOUNDED’s online shop.
  • Information about items you have added to your wish list via THE FOUNDED online shop customer account or placed in your online shopping cart.

You further agree that this consent may be used to send requests for you to update your consent to include other relevant products, brands, business partners or communications channels.

You may unsubscribe from THE FOUNDED customer club at any time and revoke your consent to receive marketing material by following the instructions in the messages we have sent to you or by contacting us at 


Braveheart International Limited, business registration number 12482598, Soho Works, 2 Television Centre, 101 Wood LN, W12 7FR London, United Kingdom is data controller with respect to your personal data collected and processed as part of THE FOUNDED’s Customer Club. Your personal data is processed in accordance with THE FOUNDED’s general privacy policy, which you can find here

1. What is your information used for?

We use your personal information to manage the customer club and send you marketing materials, including promotions, news, invitations, etc.
In order to optimise your shopping experience, we strive to send you marketing materials that match your interests and to send you customised newsletters, such as birthday greetings.

2. What information do we process about you?

We process the information you provide us in connection with your sing up and when you update your profile. This will include your name, email, and age, as well as your mobile number if you choose to provide it.We also collect information about your purchases and other activities in our online shop, including items in your shopping cart or items on your wish list. In addition, we measure your activity in connection with the receipt of our newsletters.

If you are a current member of the customer club when signing up to THE FOUNDED Customer Club you also consent to your customer profile and related information such as previous order history being transferred to us and forming part of your profile at THE FOUNDED.

3. On what basis do we collect your personal information?

The collection of your personal data is based on your consent when you sign up to our customer club.
You may withdraw your consent at any time, or object to the processing of your personal data for direct marketing purposes. To do so, you can contact THE FOUNDED at If you do that, THE FOUNDED will no longer send you marketing materials or other information based on your consent.

4. Our use of data processors

Your personal data may be transferred to external partners (data processors) who process the information on our behalf - for example, by sending our newsletters to you, or by storing your personal data. The following data processor(s) can handle and/or store your personal data in countries outside the EU/EEA:

  • The Rocket Science Group d/b/a Mailchimp, USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)
  • Facebook, Inc., USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)
  • Google, Inc., USA (the data transfer is safeguarded by EU Commission’s Standard Contractual Clauses)

In addition, some of our partners may use external subcontractors (sub-processors) located outside the EU/EEA. In such case, our partner is obligated to keep your personal data safeguarded. If you want specific information about these external sub-processors, please contact

5. How long do we keep your personal data?

Your personal data will be deleted when we no longer need it, and when we are no longer required to keep it by law. If you opt out of THE FOUNDED Customer Club, we will delete all information that we are no longer required to keep by law.

6. Your rights and remedies, etc.

As a data subject, you have certain rights, including the right to access the information we have registered about you.You can read more about your rights and possible remedies in our general privacy policy here.